Beauty & Wellness
Desert spas, skincare, and wellness trends from the Southwest.
High Country Spa Adds Pine-and-Juniper Massage Treatment
A Flagstaff spa introduced a new massage treatment inspired by the surrounding pine forest.
Whiskey Row Beauty Lounge Expands Bridal Suite
A Prescott beauty lounge expanded its dedicated bridal suite ahead of wedding season.
Papago Park Wellness Studio Hosts Community Yoga Series
A Glendale wellness studio launched a free community yoga series near Papago Park.
Be Nails: The 'Rushed Job' Crisis and Squandered Second Chances — When Haste Kills the Experience
A beauty appointment should feel relaxing, not rushed. One customer's experience highlights how impatience and missed details can permanently damage a salon's reputation.

How Go Nails Is Modernizing Booking And Customer Acquisition For U.S. Nail Salons
As customers move to online-first experiences, Go Nails by Momentum Iplus offers nail salons a booking-first platform to increase online appointments, attract new customers, and streamline daily operations.
Sundown Skincare Studio Sources Ingredients From Local Farms
A Peoria skincare studio switched to locally farmed ingredients for its full product line.

Cleanliness and Odor Concerns, a Manicure Below Expectations, and a Final Price Above the Phone Quote at L&N Nails
A customer of L&N Nails described concerns about cleanliness and a strong odor, a manicure that did not meet her expectations, and a final price higher than the one quoted by phone. A look at what the visit can teach salon owners about the environment, quality, and clear pricing.
LK Nails & Spa: The 'Inspo vs. Reality' Crisis — When Overpromising Leads to a $60 Disaster
A reported customer experience highlights how accepting a nail design beyond a technician's capabilities can quickly erode customer trust.